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To build products that resonate with customers, companies must first understand where their audience is coming from. What do their customers actually want and need? In this course, Chris DallaVilla explores several popular technologies-including Python and Power BI-you can use to analyze your customers'' thoughts and behaviors. Learn how to use tools to get in tune with customer behavior trends; determine what drives customer loyalty; organize your customers by segmentation groups to improve business performance; and identify your advocates. These are tools that all organizations require to thrive in today's changing environment.