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Your client needs new branding. The current design is no longer relevant, accurate, or even consistent. Where to start? In this case study, senior staff author John McWade walks through the identity redesign for a small frame shop, reviewing the "before" and reframing the "after." He tackles the job piece by piece, explaining the choices he is making when it comes to typography, image choice, color, balance, and layout. The final design is clearly identifiable, and conveys abstract ideas of quality and craftsmanship. Watch and use John''s examples and techniques to help guide the design of your next identity project.